96 per cent of US iPhone users opt out of app tracking in iOS 14.5

clock • 2 min read

Findings likely to have a major impact on the online advertising industry

Just 4 per cent of iPhone users in the US have agreed to allow apps to track their online activities since the release of Apple's App Tracking Transparency feature in iOS 14.5 update. That's acc...

To continue reading this article...

Join Computing

  • Unlimited access to real-time news, analysis and opinion from the technology industry
  • Receive important and breaking news in our daily newsletter
  • Be the first to hear about our events and awards programmes
  • Join live member only interviews with IT leaders at the ‘IT Lounge’; your chance to ask your burning tech questions and have them answered
  • Access to the Computing Delta hub providing market intelligence and research
  • Receive our members-only newsletter with exclusive opinion pieces from senior IT Leaders

Join now

 

Already a Computing member?

Login

You may also like
Google’s witness accidentally reveals an important detail. Source: iStock

Legislation and Regulation

Google attorney 'visibly cringed' at revelation, according to reports

clock 15 November 2023 • 2 min read
Google's hefty $26bn payments for default search status revealed during antitrust trial

Search

Apple is the main beneficiary of Google's largesse

clock 30 October 2023 • 2 min read
33 US states sue Meta over youth mental health crisis

Legislation and Regulation

They accuse the company of putting profit ahead of safety 

clock 25 October 2023 • 2 min read

More on Privacy

Legal challenge launched against NHS-Palantir data deal

Legal challenge launched against NHS-Palantir data deal

Campaigners claim patient privacy concerns around new data platform

clock 01 December 2023 • 2 min read
David Davis MP. Source, Wikimedia. Credit: Richard Townshend

Palantir: David Davis MP raises privacy concerns over potential NHS data contract

'Bluntly, it is the wrong company to put in charge of our precious data resource'

John Leonard
clock 09 November 2023 • 2 min read
Second Meta whistleblower testifies about failure to protect teens

Second Meta whistleblower testifies about failure to protect teens

Arturo Béjar voiced his frustration with the lack of action taken by Meta to address the harm experienced by teenagers on their platforms.

clock 08 November 2023 • 3 min read