96 per cent of US iPhone users opt out of app tracking in iOS 14.5

clock • 2 min read
96 per cent of iPhone users in the US opt out of app tracking in iOS 14.5
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96 per cent of iPhone users in the US opt out of app tracking in iOS 14.5

Findings likely to have a major impact on the online advertising industry

Just 4 per cent of iPhone users in the US have agreed to allow apps to track their online activities since the release of Apple's App Tracking Transparency feature in iOS 14.5 update. That's according...

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