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Build 2016: Starbucks uses Microsoft Office Add-ins to capitalise on 'hyperconnected' caffeine addicts

Peter Gothard
Peter Gothard
clock 01 April 2016 •
Starbucks CTO Gerri Martin-Flickinger explains how customers are becoming "hyperconnected"
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Starbucks CTO Gerri Martin-Flickinger explains how customers are becoming "hyperconnected"

Now you can book a Starbucks business meeting - and pre-order your latte

Microsoft and Starbucks showed off an innovative use of Office Add-ins to process coffee gift vouchers and enable customers to book business meetings and pre-order coffee through their smartphone. From...

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