Case study: Building scalable lead generation that doesn't cost a packet

clock • 1 min read

Lindsay Willott, founder of Customer Thermometer on how she has built a repeatable, scalable lead-generation model without spending a penny on marketing

Customer Thermometer founder Lindsay Willott - a life-long B2B marketer - talks about the sales leads that actually lead to conversions. 

To continue reading this article...

Join Computing

  • Unlimited access to real-time news, analysis and opinion from the technology industry
  • Receive important and breaking news in our daily newsletter
  • Be the first to hear about our events and awards programmes
  • Join live member only interviews with IT leaders at the ‘IT Lounge’; your chance to ask your burning tech questions and have them answered
  • Access to the Computing Delta hub providing market intelligence and research
  • Receive our members-only newsletter with exclusive opinion pieces from senior IT Leaders

Join now

 

Already a Computing member?

Login

You may also like

Management

Simone Broadhurst, awards guru and Events MD of Computing’s publisher Incisive Media, gives her view on what the future holds for awards programmes post-pandemic, including the 'Oscars of IT', the UK IT Industry Awards

clock 05 July 2021 • 5 min read

Leadership

Being separated from each other is no reason to put off celebrating

clock 01 July 2021 • 4 min read

Marketing

Content consumption, ABM and influencing prospects in a cookie-free world

clock 10 June 2021 • 1 min read
Upcoming events

Sign up to our newsletter

The best news, stories, features and photos from the day in one perfectly formed email.

More on Leadership

We're always up for a bit of horizon scanning on Computing

AI, constraints and citizen developers: Here's what IT leaders expect in 2024

The country's top C-level leaders share their predictions for the next 12 months

Tom Allen
clock 06 December 2023 • 14 min read
Jaya Baloo, Rapid7

Preparing for cybersecurity in the quantum age

An interview with Rapid7 CISO Jaya Baloo

Penny Horwood
clock 30 November 2023 • 5 min read
Women in Tech Excellence Awards 2023

Announcing the winners of the Women in Tech Excellence Awards 2023

In a room packed with talent and inspiration, who won?

Penny Horwood
clock 24 November 2023 • 3 min read