Content consumption, ABM and influencing prospects in a cookie-free world
2020 was a year of seismic change. As lockdown took hold and offices and non-essential retail closed, millions of workers abandoned long established working routines and dispersed to their homes.
Line of business management turned to their IT leaders just to keep the lights on as a matter of survival - with the unforeseen but happy outcome of a sharp increase in their influence on operational decision making. As digital became where we work, rest and play, digital transformation dramatically accelerated.
And, as we all try to ‘build back better' the diversity and inclusion agenda is making its presence felt as buyers seek to work with companies who demonstrate those values.
We'll examine all of these trends, and more, at the Tech Marketing & Innovation Forum 2021: a one day digital conference for all tech marketing professionals. IT decision making, content consumption, ABM and first party data in the new normal are all on the agenda, making this a day you can't afford to miss.
Delegates will hear from industry speakers discussing the impact of key 2021 trends on marketing, as well as learning about:
- The changes in CIOs' decision-making processes and influence
- The role of content and content consumption behaviours in the new world
- How to keep your ABM relevant in order to reach and influence key decision makers
- Reaching and influencing prospects with programmatic in a cookie-free world
Register now to secure your place at this must-attend virtual event on the 14th July.