Marketing

How tech leaders can become sustainability champions

This article makes the argument that downsizing your marketing to reflect an economic downturn is a strategic mis-step, and instead discusses how to realign your priorities to be more impactful in difficult market conditions.

The bot that calls out Twitter corporate virtue signalling with hard data

CPI will shortly be celebrating this year's European MSP Innovation Award in central London at the end of the month

First-party data gathered with the permission and consent of the consumer provides marketers with accurate and insightful information

Eye-catching content that piques the interest of your prospects is one of the most persuasive and powerful aspects of Account-Based Marketing (ABM).

When I joined visual storytelling technology company, disguise, I wanted to "make my mark" by helping disguise redefine its brand and marketing approach.