Would a change of name help to clarify the versatile Itanium chip's role in the minds of IT managers?
If Intel changed the name of the Itanium to the Chameleon, would its reputation among buyers and commentators change for the better? What sparked this odd train of thought was an announcement last ...
To continue reading this article...
Join Computing
- Unlimited access to real-time news, analysis and opinion from the technology industry
- Receive important and breaking news in our daily newsletter
- Be the first to hear about our events and awards programmes
- Join live member only interviews with IT leaders at the ‘IT Lounge’; your chance to ask your burning tech questions and have them answered
- Access to the Computing Delta hub providing market intelligence and research
- Receive our members-only newsletter with exclusive opinion pieces from senior IT Leaders
