Coors brews up improved analysis

Web-based software will provide timely sales information

Brewer will be able to breakdown sales performance

Coors Brewers has deployed web-based market analysis software to enable up-to-date access to sales and market information and a breakdown of own sales performance.

The company, which owns national beer brands including Carling, has deployed Neusciences’ Investigator II software to allow users to easily select and filter data in their area of interest for analysis using the point-and-click approach used on web pages.

The software was developed following Neusciences’ acquisition of Software Answers in 2004 and focused on providing analysis tools and integrating advanced forecasting to create a unified business view of past, present and future suitable for a SOA (service oriented architecture) infrastructure.

The application is now an integral part of the company’s web site and provides analysis of facts by product and market segment and lets sales staff filter and order results according to individual preferences.

Neusciences involved us from the start in development of its new software,' said Sarah Dalton, Coors’ project leader. ‘As a result, the look and feel has been made simple for people who are not regular users of complex computer applications.’

‘The benefits to us are having a sophisticated analysis capability while not having to install and maintain client software and the reduction in staff training we expect,’ she said.