CDO Interview: Product-level predictive analytics at retailer Very

John Leonard
clock • 6 min read
CDO Interview: Product-level predictive analytics at retailer Very Group
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CDO Interview: Product-level predictive analytics at retailer Very Group

The Very Group Chief Data Officer Steve Pimblett explains how data, insight and most importantly action are changing the face of one of the UK's established retail concerns.

Just after Steve Pimblett joined The Very Group in 2020 as the retailer's first CDO, he had a conversation that gave a clue as to the task at hand. "I always remember speaking to the managing di...

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