Why data is the new oil, even at Shell
Sherine Yap, global head of CRM at Shell, explains why she moved from marketing to tech and data
Sherine Yap
Moving from marketing to tech is not a particularly common career path, but it's one that made perfect sense to Sherine Yap, global head of CRM at oil and gas giant Royal Dutch Shell. "It's just something...
More on Big Data and Analytics
AWS' new tool is designed to mitigate AI bias
SageMaker Clarify can discover potential bias during data preparation and after training, says AWS
Bosch Power Tools' metamorphosis into a data company with Kafka
'The overarching goal is to connect all the devices so we can have an overview from birth to trash'
China proposes global initiative on data security
The move appears to be aimed at addressing widespread concerns around the Chinese government's involvement with domestic firms
APM 4.0: from cost centre to revenue stream
Organisations must reimagine the benefits of asset performance management, says Kim Custeau of AVEVA
Back to Top
