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'Like a stalker': data broker LiveRamp reported to UK, French regulators
LiveRamp is a cloud data platform company based in San Francisco. Previously known as Acxiom Corporation, it is "the industry's only interoperable platform for data collaboration across all cloud, walled garden, and media platforms," according to its website, which also says it helps customers maintain "compliance with the ePrivacy Directive, GDPR, CCPA, and other data protection and privacy laws."
Not so on the last point, according to researchers at Vienna-based research institute Cracked Labs. LiveRamp operates a massive identity surveillance system that ties perople's online and offline a...
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