'Like a stalker': Data broker LiveRamp reported to UK, French regulators

'This kind of opaque identity monitoring cannot be part of our future digital society'

John Leonard
clock • 3 min read
'Like a stalker': data broker LiveRamp reported to UK, French regulators
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'Like a stalker': data broker LiveRamp reported to UK, French regulators

LiveRamp is a cloud data platform company based in San Francisco. Previously known as Acxiom Corporation, it is "the industry's only interoperable platform for data collaboration across all cloud, walled garden, and media platforms," according to its website, which also says it helps customers maintain "compliance with the ePrivacy Directive, GDPR, CCPA, and other data protection and privacy laws."

Not so on the last point, according to researchers at Vienna-based research institute Cracked Labs. LiveRamp operates a massive identity surveillance system that ties perople's online and offline a...

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