'Like a stalker': Data broker LiveRamp reported to UK, French regulators

'This kind of opaque identity monitoring cannot be part of our future digital society'

John Leonard
clock • 3 min read
'Like a stalker': data broker LiveRamp reported to UK, French regulators
Image:

'Like a stalker': data broker LiveRamp reported to UK, French regulators

LiveRamp is a cloud data platform company based in San Francisco. Previously known as Acxiom Corporation, it is "the industry's only interoperable platform for data collaboration across all cloud, walled garden, and media platforms," according to its website, which also says it helps customers maintain "compliance with the ePrivacy Directive, GDPR, CCPA, and other data protection and privacy laws."

Not so on the last point, according to researchers at Vienna-based research institute Cracked Labs. LiveRamp operates a massive identity surveillance system that ties perople's online and offline a...

To continue reading this article...

Join Computing

  • Unlimited access to real-time news, analysis and opinion from the technology industry
  • Receive important and breaking news in our daily newsletter
  • Be the first to hear about our events and awards programmes
  • Join live member only interviews with IT leaders at the ‘IT Lounge’; your chance to ask your burning tech questions and have them answered
  • Access to the Computing Delta hub providing market intelligence and research
  • Receive our members-only newsletter with exclusive opinion pieces from senior IT Leaders

Join now

 

Already a Computing member?

Login

You may also like
ICO publishes new tech guidance for healthcare providers

Health

Regulator aims to ensure transparency on personal data use

clock 16 April 2024 • 2 min read
ICO breaks silence on Bank of America fraud case

Legislation and Regulation

Data regulator has maintained a 'no comment' policy for months

clock 11 April 2024 • 3 min read
Data breach at French unemployment agency exposes 43 million people

Hacking

Hackers infiltrated the France Travail's IT systems

clock 15 March 2024 • 2 min read

More on Legislation and Regulation

ICO breaks silence on Bank of America fraud case

ICO breaks silence on Bank of America fraud case

Data regulator has maintained a 'no comment' policy for months

Tom Allen
clock 11 April 2024 • 3 min read
Big tech voices opposition to digital competition law in India

Big tech voices opposition to digital competition law in India

Tech giants fear introduction of EU DMA-style law

clock 18 March 2024 • 3 min read
 Apple submits to EU pressure on app downloads

Apple submits to EU pressure on app downloads

iPhone users will no longer be forced through app store

Penny Horwood
clock 13 March 2024 • 2 min read