However excited we may be about a whizzy new Web 2.0 feature, demonstrating a thorough understanding of the customer's own business environment and their particular needs is vital to forging a lasting and mutually rewarding relationship
John Higgins: Do you still feel relevant? When you spend most of your working day advocating for the IT industry, as I do, it is very easy to believe that IT is the answer to almost every questio...
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