The metaverse still lacks a killer app - PureGym CIO Andy Caddy

'We’re in 1990 talking about the iPhone’

Tom Allen
clock • 4 min read
The metaverse still lacks a killer app - PureGym CIO Andy Caddy

Massive amounts of money are pouring into metaverse efforts, but Andy Caddy – CIO of low-cost fitness chain PureGym – remains “totally unconvinced” by its potential as a mainstream media.

Hype about the metaverse and NFTs defined the IT conversation last year, with millions of dollars spent on virtual stadiums and pictures of frogs wearing hats. The messaging has moved on to AI chat...

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