Larry Sparks is VP European marketing at Virgin Interactive. Ingenious and highly creative, it was Sparks who spearheaded the phenomenally successful marketing of the Tomb Raider series while he was at Eidos Interactive. He also sits on the BAFTA Interactive Entertainment Committee, responsible for steering its interactive awards, held annually in October.
Q: Describe yourself in 10 words or less. A: A visionary individual, where actions speak for true leadership. Q: What has been your proudest moment in sales? A: Tomb Raider Playstation sales. ...
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