'Disrupt or die': Why customer experience is the new battleground at Macquarie Bank
The bank is rolling out mobile apps and chatbots to keep customers engaged, explains CDO Luis Uguina
"You either disrupt or you'll be disrupted," said Luis Uguina, CDO of Australia's Macquarie Bank. "This goes for every sector." As an example he mentioned the retail sector which has been turned upside...
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