How Timberland used Demandware to improve e-commerce and analytics

Danny Palmer
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Timberland's Dan Mahoney tells Computing how the fashion retailer is planning to personalise customers' online experience

"Timberland isn't a retailer; it's a brand, so it's all about trying to make the right connection between brand and commerce as we grow through Europe." That's what Dan Mahoney, senior manager f...

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