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Amazon loses trademark appeal as UK Supreme Court confirms targeting British consumers
In a significant legal blow to Amazon, the UK Supreme Court has upheld a ruling that the ecommerce giant infringed UK trademarks by targeting British consumers on its US website.
The case dates back to 2019 when Lifestyle Equities initiated legal proceedings against Amazon in London, alleging the tech giant infringed its registered trademarks in the UK for the words 'Beverl...
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