Amazon loses trademark appeal as UK Supreme Court confirms targeting British consumers

Lifestyle Equities alleged that Amazon's US website infringed its trademarks by selling US-branded goods to consumers in the UK

clock • 2 min read
Amazon loses trademark appeal as UK Supreme Court confirms targeting British consumers
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Amazon loses trademark appeal as UK Supreme Court confirms targeting British consumers

In a significant legal blow to Amazon, the UK Supreme Court has upheld a ruling that the ecommerce giant infringed UK trademarks by targeting British consumers on its US website.

The case dates back to 2019 when Lifestyle Equities initiated legal proceedings against Amazon in London, alleging the tech giant infringed its registered trademarks in the UK for the words 'Beverl...

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