"We've been pretty much blind on mobile," admits Zoe Bolton, head of service operations at BBC Worldwide
BBC Worldwide rolled out the BBC Store, a commercial mobile app to enable viewers in the UK to buy and download programmes no longer available on its free iPlayer app, but didn't build in any user analytics...
To continue reading this article...
Join Computing
- Unlimited access to real-time news, analysis and opinion from the technology industry
- Receive important and breaking news in our daily newsletter
- Be the first to hear about our events and awards programmes
- Join live member only interviews with IT leaders at the ‘IT Lounge’; your chance to ask your burning tech questions and have them answered
- Access to the Computing Delta hub providing market intelligence and research
- Receive our members-only newsletter with exclusive opinion pieces from senior IT Leaders
