Rugby club installs CRM to target fans
System will allow rewards for major contributors and long-tern supporters
Castleford Tigers rugby league club has installed a customer relationship management (CRM) and ticketing system to tailor special offers to fans.
The West Yorkshire club is moving to a new stadium in the next couple of years and wants to get the system up and running first, says David Smart, marketing and media manager, who is leading the project.
‘Rather than wait and bring in a CRM system then, we felt it would be better for Castleford to start working with Software4Sports’ Talent Sport system now and get it embedded,’ he said.
‘In the past we didn’t have much of a fan database, but this allows us to know the fans and to communicate in a much more sophisticated fashion.’
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