Uniqlo refashions its fraud defences

Clothing retailer improves web security

Uniqlo hopes to increase internet sales

Clothing retailer Uniqlo has boosted its fraud defences to ensure web security and speed up order fulfilment.

The firm has implemented a new fraud management system, which enables the creation of transaction profiles based on multiple criteria and allows purchases to be automatically accepted, rejected or flagged up for manual verification.

Uniqlo is expanding its product range online, so it sought to change its previous process whereby transactions made over the web were verified three times a day prior to dispatching.

“With the changes in the system, we are immediately notified by email if a transaction seems suspicious. This in turn has translated into operational improvements in our warehouse processes,” said Uniqlo e-commerce manager Emma Grinter.

“Additional screening has also improved attention to detail, as high-risk transactions are already verified and we have the human element on top of that to ensure that we only process genuine purchases,” she said.

The retailer vets all online orders of more than £200, as well as goods bought between 11pm and 7am totalling more than £100 and shopping carried out with cards registered outside the UK.

Fraud management is at the forefront of Uniqlo’s web strategy, said Grinter, and concerns over charge-backs and customer security were key drivers behind the implementation of the system, supplied by PayPoint.net.