How AA Ireland smoothed the road to more sales with bots

John Leonard
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Louise McCormack is in charge of rolling out sales and service bots at AA Ireland
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Louise McCormack is in charge of rolling out sales and service bots at AA Ireland

Bots are a win-win-win for customers, sales and staff, insists customer lifecycle manager Louise McCormack

AA Ireland's first venture into chatbots was an unusual one, says customer lifecycle manager, Louise McCormack. "Most bots are customer service-focused, they're not really sales-focused in general,"...

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