How AA Ireland smoothed the road to more sales with bots

John Leonard
clock • 6 min read

Bots are a win-win-win for customers, sales and staff, insists customer lifecycle manager Louise McCormack

AA Ireland's first venture into chatbots was an unusual one, says customer lifecycle manager, Louise McCormack. "Most bots are customer service-focused, they're not really sales-focused in gener...

To continue reading this article...

Join Computing

  • Unlimited access to real-time news, analysis and opinion from the technology industry
  • Receive important and breaking news in our daily newsletter
  • Be the first to hear about our events and awards programmes
  • Join live member only interviews with IT leaders at the ‘IT Lounge’; your chance to ask your burning tech questions and have them answered
  • Access to the Computing Delta hub providing market intelligence and research
  • Receive our members-only newsletter with exclusive opinion pieces from senior IT Leaders

Join now

 

Already a Computing member?

Login

You may also like
Asian Tech Roundup: Indian entrepreneurs call for 70-hour week

Legislation and Regulation

Plus: Australia cracks down on Big Tech

clock 12 July 2024 • 6 min read
UiPath to cut 10% of staff amid AI investment focus

Corporate

'Workforce reduction is aimed at further driving operational efficiency and customer centricity,' according to a UiPath

clock 11 July 2024 • 4 min read
'Build in smaller chunks': How to build an AI roadmap

Corporate

'If we don't have control, we'll always be lagging behind'

clock 10 July 2024 • 4 min read

More on Business Software

University IT chief: 'We count ourselves lucky we're not on VMware'

University IT chief: 'We count ourselves lucky we're not on VMware'

Nutanix .Next event saw customers looking for alternatives

John Leonard
clock 22 May 2024 • 5 min read
Construction's pollution problem: Nemetschek CEO on how tech can help

Construction's pollution problem: Nemetschek CEO on how tech can help

Construction is facing multiple pressures over skills, costs and pollution

John Leonard
clock 17 May 2024 • 3 min read
Microsoft Dynamics 365 prices set to rise

Microsoft Dynamics 365 prices set to rise

Some prices will increase by as much as 17%

Wade Tyler Millward
clock 15 April 2024 • 2 min read