'It's about starting to use the powers of all these different technologies we've got, starting to make them come together,' says Ian Turfrey
Only 30 per cent of firms successfully align technology and analytics to business outcome
"APT enables us to accurately measure the 'halo' and 'cannibalisation' effect of new product introductions," says KFC's commercial director
Amazon and Microsoft are fast-refining their cloud-based machine learning services, and attracting the attention of companies large and small
Council hopes project will enable it to cope with £124m in budget cuts over the next three years as well as improve services
APT founder Jim Manzi told Computing that predictive analytics helped firms to get 'about three per cent better at guessing' what a consumer would buy
Will you win a coveted Computing accolade?
Argos head of digital innovation Neil Tinegate claims the system will recreate the in-store experience online