Argos to use [24]7's predictive analytics to target wavering online customers with sales chat

Sooraj Shah
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Argos head of digital innovation Neil Tinegate claims the system will recreate the in-store experience online

Retailer Argos has is using [24]7's predictive sales system to offer customers live chat assistance using predictive analytics as they shop online. Neil Tinegate, head of digital innovation at A...

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