MasterCard to acquire Applied Predictive Technologies in £388m deal

Sooraj Shah
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APT founder Jim Manzi told Computing that predictive analytics helped firms to get 'about three per cent better at guessing' what a consumer would buy

MasterCard has entered into an agreement to acquire big data analytics firm Applied Predictive Technologies (APT) for $600m (£388m). APT's customers include the likes of Boots, Asda, clothes fir...

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