London 2012 to build e-commerce platform

Olympics organising committee selects vendor to build its transactional web site

The new web site will offer thousands of Olympics-themed products

The London Organising Committee of the Olympic Games and Paralympic Games (Locog) has started to set up its e-commerce operation ahead of the 2012 Games.

The online store will stock thousands of London 2012 products, from clothing and collectables to toys and soft furnishings.

Online retail specialist vendor eCommera will build and operate the web site.

According to Locog, the supplier will use its own e-commerce software to provide an “end-to-end enterprise-grade platform that can cope with the scale and complexity of operating a global business”.