Identity and Passport Service spends £300 per ID card on advertising

clock • 1 min read

And a further £87,700 on marketing and £11,930 on branding

£300 per ID card The Identity and Passport Service (IPS) has published advertising expenditure for its ID card scheme that equates to £300 for every ID card applicant so far. The money went ...

To continue reading this article...

Join Computing

  • Unlimited access to real-time news, analysis and opinion from the technology industry
  • Receive important and breaking news in our daily newsletter
  • Be the first to hear about our events and awards programmes
  • Join live member only interviews with IT leaders at the ‘IT Lounge’; your chance to ask your burning tech questions and have them answered
  • Access to the Computing Delta hub providing market intelligence and research
  • Receive our members-only newsletter with exclusive opinion pieces from senior IT Leaders

Join now

 

Already a Computing member?

Login

You may also like

Hacking

Estonia has binned its national ID cards over smartcard security flaws - obliging citizens to get new ones

clock 06 November 2017 • 2 min read

Public Sector

One identity database to rule them all under SNP plan encompassing child informants

clock 10 February 2015 •

Security

South Korean government now considering new ID system after flawed system exposes the nation's ID numbers

clock 15 October 2014 •

More on Public Sector

HMRC commits to killing legacy customs system...again

HMRC commits to killing legacy customs system...again

Thirty-year-old CHIEF system to be replaced by June

Tom Allen
clock 26 March 2024 • 2 min read
IT Essentials: Public pitfalls

IT Essentials: Public pitfalls

The private sector could shine this year, but there's a warning note

Tom Allen
clock 15 January 2024 • 3 min read
'You have to encrypt everything': Public sector security in the zero-trust age

'You have to encrypt everything': Public sector security in the zero-trust age

Years of high-profile breaches have spurred movement – at least overseas

Tom Allen
clock 18 December 2023 • 3 min read