The broadcasting giants MTV and the BBC are about as disparate as they come, but they both face the same challenges in adapting to the internet model: how to balance innovation and cost; how to exploit an existing brand across a new virtual channel; and how to change attitudes along with technologies.
The BBC's Bush House headquarters in Aldwych is a stately monument to its civil service heritage, complete with creaking lifts, marble stairwells and officious front desk commissionaires. A mile ...
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