P&G's open business model encourages other firms to license and develop P &G patents that would otherwise go unused
When it came to innovation, Procter & Gamble (P&G) had a closed business model. The company joke was that P &G invented the phrase ‘not invented here’. As the world’s largest consumer brands compan...
To continue reading this article...
Join Computing
- Unlimited access to real-time news, analysis and opinion from the technology industry
- Receive important and breaking news in our daily newsletter
- Be the first to hear about our events and awards programmes
- Join live member only interviews with IT leaders at the ‘IT Lounge’; your chance to ask your burning tech questions and have them answered
- Access to the Computing Delta hub providing market intelligence and research
- Receive our members-only newsletter with exclusive opinion pieces from senior IT Leaders