Esteé Lauder scents victory against the vloggers with its tech makeover

John Leonard
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Esteé Lauder is making over its high-street presence
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Esteé Lauder is making over its high-street presence

Cosmetics firm is undergoing a top-to-toe tech refresh with GDPR compliance thrown in

Few sectors have been shaken up by technology as much as retail. Venerable bricks'n'mortar brands have been demolished by online competitors almost overnight from a historical perspective, and reta...

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