Viewing campaign analytics quickly was essential to assessing their impact
Data is both battleground and weapon
Despite paying lip service to DDDM many executives would still rather rely on their own gut instinct
Getting the plumbing right, or creating a data framework to give it a more suitable name, is an essential prerequisite for enterprise digital transformation
Jason Nathan, group MD for data at Dunnhumby outlines the importance of having a data strategy
But organisations will quickly shift from playground to production, argues Pentaho's Wael Elrifai