Data driven decision making and the HiPPO in the room
Despite paying lip service to DDDM many executives would still rather rely on their own gut instinct
The loadest voice is the one that gets heard
Numerology, entrails, tea leaves, astrology, Tarot cards and mystic seers are all used to support decision making. Do they work? Well, probably best not to tempt fate by casting aspersions, but when subjected...
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APM 4.0: from cost centre to revenue stream
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How the British Council began to re-assess 85 years of data
The British Council, a cultural relations organisation reaching across borders, had decades of information, but struggled to access and use it
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