Data driven decision making and the HiPPO in the room

John Leonard
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 The loadest voice is the one that gets heard
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The loadest voice is the one that gets heard

Despite paying lip service to DDDM many executives would still rather rely on their own gut instinct

Numerology, entrails, tea leaves, astrology, Tarot cards and mystic seers are all used to support decision making. Do they work? Well, probably best not to tempt fate by casting aspersions, but when subjected...

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