Fitness bands won't be around in two years, claims Virgin Active CIO

Sooraj Shah
clock • 2 min read

$100 bands from the likes of Fitbit and Jawbone will have morphed into something else as consumers will look for multiple functions, says Andy Caddy

Fitness bands from the likes of Fitbit and Jawbone won't be around in two years' time, according to the CIO of international health club operator Virgin Active, Andy Caddy. Fitness bands have be...

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