Google teams up with MTV for video and adverts

Google video will show MTV content, while MTV clips will use Google ads

Google and MTV Networks are working together to test a video distribution model that will serve consumers, web publishers and advertisers.

Google will distribute ad-supported content from MTV Networks to targeted web sites, allowing publishers to showcase clips from premium programming to enhance the content on their sites.

Eric Schmidt, Google’s chief executive, said: 'With the combination of our video technology, and extensive advertiser and publisher network, Google is in a leading position to help content owners, web publishers and advertisers generate interest and increase revenue opportunities.'

MTV programming will initially be distributed via Google Video. The companies expect to begin testing the model later this month.

The new distribution model is just one of two relationships announced today between Google and MTV Networks. The companies also announced that MTV Networks' hit programs will now be available for download through Google Video, for $1.99 per episode.

Google also won a four-way race this week to provide search technology and sell search-related advertising on Myspace.com, beating Ask.com, Microsoft and Yahoo to the contract.

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