Yahoo values itself too highly for Microsoft

Yahoo says Microsoft's per share offer is not high enough

Search engine Yahoo has turned down Microsoft’s offer of $44.6bn.

After a careful review process, the Yahoo Board of Directors has said the deal is not in Yahoo’s best interests.

“After careful evaluation, the Board believes that Microsoft’s proposal substantially undervalues Yahoo including our global brand, large worldwide audience, significant recent investments in advertising platforms and future growth prospects, free cash flow and earnings potential, as well as our substantial unsolicited investments,” said the firm.

Yahoo said its strength remains in its user base of 500 million and its admired brand name. “We reach one out of every two internet users in the world,” said the report.
Now there are reports of Yahoo not only outsourcing search ads to Google but also the possibility of a pair up with AOL