Rivalry and confusion at IBM

clock

Rivalry and confusion between product brands is as strong as ever at IBM. Sean Hallahan separates the strands.

There is a probably apocryphal story that, during the 1970s, an IBM mainframe salesman would nip smartly into a telephone box and reveal the details of the account to a rival at Amdahl. Why? Becaus...

To continue reading this article...

Join Computing

  • Unlimited access to real-time news, analysis and opinion from the technology industry
  • Receive important and breaking news in our daily newsletter
  • Be the first to hear about our events and awards programmes
  • Join live member only interviews with IT leaders at the ‘IT Lounge’; your chance to ask your burning tech questions and have them answered
  • Access to the Computing Delta hub providing market intelligence and research
  • Receive our members-only newsletter with exclusive opinion pieces from senior IT Leaders

Join now

 

Already a Computing member?

Login

Sign up to our newsletter

The best news, stories, features and photos from the day in one perfectly formed email.

More on Management

Effective management means thinking like a marketer

Effective management means thinking like a marketer

Facts tell, stories sell

Tom Allen
clock 29 April 2024 • 3 min read
Let go: You can't please everyone anyway

Let go: You can't please everyone anyway

Six things mentally strong people don’t do

Tom Allen
clock 29 April 2024 • 6 min read
Case study: How this CIO is stomping silos

Case study: How this CIO is stomping silos

It's about changing mindsets, inside and outside IT

Tom Allen
clock 03 April 2024 • 3 min read