Almost three-quarters of IT staff want their organisation to offer websites and mobile apps that adapt to the screen size of the user's device
The mobile revolution has fundamentally altered the way in which users access website content
The rise of mobile web access has naturally seen an increase in users browsing the web on the move, whether commuting to work, going to the shops, taking in the sights or just sunning themselves on holiday.
Computing's research reveals that a staggering half of the UK's top brass in IT haven't looked at their own website on a smartphone.
IT professionals in organisations that aren't rethinking their mobile web presence say the single biggest reason for this is that 'senior management does not really understand the problem'.
Despite the continued boom in mobile device ownership - and the increased mobile web browsing that comes with it - only one third of organisations said mobile web is 'central to our thinking moving forward'.
Only one in five organisations has truly grasped the concept of the agile web using responsive websites that adapt to different device types and screen sizes.
Tablet and smartphone users expect and demand a user experience built around their device - no amount of pinching and swiping of the desktop experience will make up for a slickly designed app or a page designed for the screen size of the device it's being...
Half of those surveyed by Computing say their organisation's web presence is partially outsourced, with a further one in 10 revealing it's completely outsourced.
The deployment of mobile apps is being largely left to marketing teams and their external design partners.
Trusting them with data governance is another matter