Financial services group Prudential has signed a two-year agreement with supplier Harvey Nash for the outsourcing of its call centre operations.

Using voice over IP technology, the outsourcer will handle the sales of consumer finance products through a 250-strong workforce based in Ho Chi Minh City and Hanoi in Vietnam.

The contract will also include generation of leads, as well as pre-screening potential customers and providing them with information about Prudential’s products and services.

“We have been working with Harvey Nash outsourcing in Vietnam on a much smaller scale for the past nine months, and the team has really exceeded our expectations,” said Prudential Vietnam chief executive Kalidas Ghose.