Google has a(nother) technology to replace tracking cookies

clock • 3 min read
'Topics API' will see Chrome store up to three weeks worth of your interest data and share three topics with websites you visit
Image:

'Topics API' will see Chrome store up to three weeks worth of your interest data and share three topics with websites you visit

Topics API replaces FLoC, which in turn was designed to replace tracking cookies

Google has presented a new proposal to replace invasive third-party tracking cookies in Chrome, which are used in targeted advertising, while still enabling advertisers to buy ads based on users' b...

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