Google proposes alternative plan to improve web privacy - while keeping the ad tech industry onside

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Google is planning to make its 'Privacy Sandbox' initiative an official internet standard
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Google is planning to make its 'Privacy Sandbox' initiative an official internet standard

Google's new initiative called 'Privacy Sandbox' aims to boost users' privacy on the web

Google has proposed a new plan that, it claims, will make web surfing more private - but still enable ad tech firms, like Google, to target web users. Google's plan comes in response to an earlier proposal...

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