Google plans to stop selling ads based on tracked browsing history

clock • 3 min read
Google plans to stop selling ads based on tracked browsing history
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Google plans to stop selling ads based on tracked browsing history

Google says its new approach will enhance privacy, but critics say it moves essential parts of the open web into the firm's walled garden

Google plans to stop selling ads that rely on users' web browsing history - a move that could help push the digital advertising industry away from the use of individualised tracking, as calls grow for...

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