Google plans to stop selling ads based on tracked browsing history

clock • 3 min read

Google says its new approach will enhance privacy, but critics say it moves essential parts of the open web into the firm's walled garden

Google plans to stop selling ads that rely on users' web browsing history - a move that could help push the digital advertising industry away from the use of individualised tracking, as calls grow ...

To continue reading this article...

Join Computing

  • Unlimited access to real-time news, analysis and opinion from the technology industry
  • Receive important and breaking news in our daily newsletter
  • Be the first to hear about our events and awards programmes
  • Join live member only interviews with IT leaders at the ‘IT Lounge’; your chance to ask your burning tech questions and have them answered
  • Access to the Computing Delta hub providing market intelligence and research
  • Receive our members-only newsletter with exclusive opinion pieces from senior IT Leaders

Join now

 

Already a Computing member?

Login

You may also like
IT Essentials: Baiting the hook

Careers and Skills

Big Tech is chumming the talent pool. You need to change your bait

clock 15 April 2024 • 2 min read
CMA raises red flag over competition concerns in AI foundation models

Artificial Intelligence

CEO expressed worries over Big Tech's capacity and motivation to skew Foundation Model markets

clock 15 April 2024 • 3 min read
Google to erase private browsing data

Privacy

The company will also block third-party cookies for five years

clock 03 April 2024 • 2 min read

More on Privacy

Google to erase private browsing data

Google to erase private browsing data

The company will also block third-party cookies for five years

clock 03 April 2024 • 2 min read
Avast faces fine for tracking and selling user data

Avast faces fine for tracking and selling user data

Claimed to protect data, but collected and sold it instead

clock 25 February 2024 • 2 min read
ICO orders Serco Leisure to stop biometric monitoring of staff

ICO orders Serco Leisure to stop biometric monitoring of staff

'Prioritising business interests over its employees’ privacy'

John Leonard
clock 23 February 2024 • 3 min read