SAP Sapphire: Unilever 'strives for UI as good as Apple', says global CIO

Sooraj Shah
clock

Willem Eelman had urged SAP to improve the UI of its core products so that Unilever could expand adoption of its apps and drive value

Consumer goods firm Unilever strives to match iPhone-maker Apple in the way it produces applications for its employees and its third-party distributors, according to its global CIO, Willem Eelman. ...

To continue reading this article...

Join Computing

  • Unlimited access to real-time news, analysis and opinion from the technology industry
  • Receive important and breaking news in our daily newsletter
  • Be the first to hear about our events and awards programmes
  • Join live member only interviews with IT leaders at the ‘IT Lounge’; your chance to ask your burning tech questions and have them answered
  • Access to the Computing Delta hub providing market intelligence and research
  • Receive our members-only newsletter with exclusive opinion pieces from senior IT Leaders

Join now

 

Already a Computing member?

Login

You may also like
Apple revenues fall - but not by as much as expected

Finance and Reporting

Investors cheered by better-than-expected results and stock buyback

clock 03 May 2024 • 2 min read
All change? The CIO challenge in the next five years

Strategy

The new CIO is one who shapes strategy, rather than having it forced upon them

clock 30 April 2024 • 5 min read
Apple releases eight OpenELM AI small language models for on-device use

Mobile Software

Proof-of-concept AI models from Apple come just days after the release of Microsoft’s Phi-3

clock 29 April 2024 • 2 min read

More on Applications

Elon Musk says AI could kill us all then unveils AI chatbot

Elon Musk says AI could kill us all then unveils AI chatbot

But it's okay because it'll make people laugh

clock 06 November 2023 • 3 min read
Capability, not customer: How Travers Smith is protecting itself from AI degradation

Capability, not customer: How Travers Smith is protecting itself from AI degradation

IP claims threaten to weaken AI products – could going model-agnostic be the solution?

Tom Allen
clock 18 October 2023 • 4 min read
Google Bard: AI chatbot now available in Europe

Google Bard: AI chatbot now available in Europe

Supports more than 40 languages

clock 14 July 2023 • 3 min read