Hidden specs, lazy design and have you seen the prices?!
Today eager Apple fans are finally getting their mitts on the new iPhone 5S, some having queued for days for the pleasure. However, those with a tad more sanity and critical faculties will be considering if the phone is worth the outlay.
Furthermore, those wondering what on earth all the fuss is about with Apple devices may be tempted to move to the 'cheaper' iPhone 5C device in order to experience the iOS lifestyle. But after all, it's not cheap, and many may either be happily embedded in Android, or more than satisfied with their iPhone 4S or iPhone 5, and unsure if they really need to upgrade yet again.
For those who are unsure, we've listed some of the negative aspects of the new device to counter all the upbeat marketing pizzazz from Apple, and help you decide if it really is worth your hard-earned cash.
10. The closed model makes it slow innovation-wise
Since its very beginning Apple has always taken a closed approach to its software and hardware. Being fair, this does have some advantages. For example, the closed nature of Apple's iOS ecosystem - which vets any app before letting it onto its App Store and blocks developers setting up third-party marketplaces - is a key reason the OS has remained blissfully malware free for so long.
However, as noted by newly hired AVG chief executive officer Gary Kovacs during an interview with V3, it also has some drawbacks, the most serious of which is how it massively slows innovation.
On a basic level this is because of the extra hoops Apple forces developers to jump through to get their wares onto iOS, with the extra admin costing them both time and money. For this reason, while Apple development is safer, it will never be able to enjoy unexpected changes and innovation from third-party sources the same as open systems such as Android can.