Oracle buys cloud marketer Vitrue for $300m

clock

Acquisition pits Oracle against Salesforce, once again

Software giant Oracle has purchased cloud-based marketing company Vitrue for a reported $300m (£192m). The company's service enables marketers to centrally create, publish, moderate, manage, mea...

To continue reading this article...

Join Computing

  • Unlimited access to real-time news, analysis and opinion from the technology industry
  • Receive important and breaking news in our daily newsletter
  • Be the first to hear about our events and awards programmes
  • Join live member only interviews with IT leaders at the ‘IT Lounge’; your chance to ask your burning tech questions and have them answered
  • Access to the Computing Delta hub providing market intelligence and research
  • Receive our members-only newsletter with exclusive opinion pieces from senior IT Leaders

Join now

 

Already a Computing member?

Login

You may also like
Critics dismiss Broadcom's 'anti-cloud' licencing changes for VMware

Corporate

Trade body CISPE demands EU investigation

clock 23 April 2024 • 3 min read
IT Essentials: Summer's coming

Green

But cloud casts a shadow

clock 22 April 2024 • 3 min read
Cloud adoption in 2024: Navigating AI, edge computing and the road beyond

Cloud and Infrastructure

CIOs are pursuing best-fit cloud solutions that avoid vendor lock-in

clock 09 April 2024 • 3 min read

More on Mergers and Acquisitions

Darktrace agrees $5.3bn takeover by Thoma Bravo

Darktrace agrees $5.3bn takeover by Thoma Bravo

Thoma Bravo to add Cambridge-based company to security software portfolio 20 months after first opening talks

Graeme Burton
clock 29 April 2024 • 2 min read
IBM to acquire HashiCorp for $6.4bn

IBM to acquire HashiCorp for $6.4bn

Pending approval from HashiCorp shareholders and regulators

Wade Tyler Millward
clock 25 April 2024 • 2 min read
Government approves takeover of Newport Wafer Fab

Government approves takeover of Newport Wafer Fab

Previous owner forced to sell stake over links to China

clock 04 March 2024 • 2 min read