'We decided to build a better energy retailer'

Octopus Energy’s David Sykes on how the disrupter built a platform to make green energy work for consumers

Penny Horwood
clock • 5 min read
David Sykes, Octopus Energy
Image:

David Sykes, Octopus Energy

With the “Big Six” energy retailers hemmed in by their own legacy platforms, Octopus Energy aligned its technology with its target operating model. The result has turned green energy choices into the proverbial ‘no brainer’ for millions of households.

Octopus Energy launched in 2016, and as its Head of Data, David Sykes explains, data was central to its mission from the start.   "The first phase of decarbonisation, certainly of the electricit...

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Penny Horwood
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Penny Horwood

Associate Editor focusing on diversity in tech and sustainability content.

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