Data: every little helps at Tesco

Charlee Gothard
clock • 5 min read

Tesco's IT and marketing chiefs tell Peter Gothard how the retail giant's new tablet device fits in with its data-gathering strategy

Tesco CIO Mike McNamara says his close working relationship with the retail giant's marketing chief, Matt Atkinson, is key to the customer-focused IT revolution that's sweeping the supermarket chai...

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