Michael Voegele, vice president of global IT and head of enterprise architecture for Adidas Group, explains how the sportswear firm uses MicroStrategy to bring consumers a better experience
Adidas, one of the biggest sportswear companies in the world and kit provider to many top sports teams, has deployed a MicroStrategy business intelligence solution in an effort to "get closer to th...
To continue reading this article...
Join Computing
- Unlimited access to real-time news, analysis and opinion from the technology industry
- Receive important and breaking news in our daily newsletter
- Be the first to hear about our events and awards programmes
- Join live member only interviews with IT leaders at the ‘IT Lounge’; your chance to ask your burning tech questions and have them answered
- Access to the Computing Delta hub providing market intelligence and research
- Receive our members-only newsletter with exclusive opinion pieces from senior IT Leaders