Unless your organisation works in a highly specialist area, aggregating input from all the channels has grown beyond the ability of mere humans
The early days of business use of social media (about two years ago) were characterised by companies merely replacing one channel - traditional media - for another - social media. Their messaging r...
To continue reading this article...
Join Computing
- Unlimited access to real-time news, analysis and opinion from the technology industry
- Receive important and breaking news in our daily newsletter
- Be the first to hear about our events and awards programmes
- Join live member only interviews with IT leaders at the ‘IT Lounge’; your chance to ask your burning tech questions and have them answered
- Access to the Computing Delta hub providing market intelligence and research
- Receive our members-only newsletter with exclusive opinion pieces from senior IT Leaders