Making your mark: how to reinvent a brand in tech

clock • 6 min read
Alexandra Coulson, Global Head of Marketing, disguise
Image:

Alexandra Coulson, Global Head of Marketing, disguise

When I joined visual storytelling technology company, disguise, I wanted to "make my mark" by helping disguise redefine its brand and marketing approach.

Although the marketing field is not particularly male-dominated, the tech industry is. According to a recent study, women hold only 22% of tech leadership roles. A year later, when I was made Gl...

To continue reading this article...

Join Computing

  • Unlimited access to real-time news, analysis and opinion from the technology industry
  • Receive important and breaking news in our daily newsletter
  • Be the first to hear about our events and awards programmes
  • Join live member only interviews with IT leaders at the ‘IT Lounge’; your chance to ask your burning tech questions and have them answered
  • Access to the Computing Delta hub providing market intelligence and research
  • Receive our members-only newsletter with exclusive opinion pieces from senior IT Leaders

Join now

 

Already a Computing member?

Login

You may also like
Empowering women in tech: Bridging the digital skills shortage

Skills

The lack of female representation is leaving much work to do

clock 12 March 2024 • 3 min read
Why I'm optimistic on International Women's Day - despite the frustratingly slow pace of change

Careers and Skills

Things are moving in the right direction, now we need to focus on speed

clock 08 March 2024 • 6 min read
'It just suddenly narrows at the top': Advice for women seeking the C-suite

Leadership

Focus on doing the right thing – not the easy thing

clock 06 March 2024 • 4 min read

Sign up to our newsletter

The best news, stories, features and photos from the day in one perfectly formed email.

More on Marketing

The MarTech waste crisis

The MarTech waste crisis

How tech leaders can become sustainability champions

Apeksha Mishra
clock 27 September 2023 • 4 min read
How marketers should respond to IT industry opportunities and challenges in 2023

How marketers should respond to IT industry opportunities and challenges in 2023

This article makes the argument that downsizing your marketing to reflect an economic downturn is a strategic mis-step, and instead discusses how to realign your priorities to be more impactful in difficult market conditions.

The Channel Company Blog Post
clock 03 May 2023 • 4 min read
Beware the gender pay gap bot

Beware the gender pay gap bot

The bot that calls out Twitter corporate virtue signalling with hard data

Penny Horwood
clock 09 March 2023 • 3 min read