New caps on data roaming charges when travelling within the European Union come into force today, 1 July.
These reduce the cost of browsing the internet from a mobile by over 50 per cent, from 36 pence per megabyte to 16 pence.
The cost of making calls within the EU will also fall to 15 pence per minute from 19 pence, while the cost of receiving calls will fall from six to four pence.
Vice-president of the European Commission, Neelie Kroes, said, "This huge drop in data roaming prices will make a huge difference to all of us this summer."
Successful leaders are infusing analytics throughout their organisations to drive smarter decisions, enable faster actions and optimise outcomes
Focus on cost efficiency, simplicity, performance, scalability and future-readiness when architecting your data protection strategy