Facebook shares have risen to a record high, with the success of mobile advertising and expansions into new areas hailed as reasons for increased stock market confidence in the world's largest social network.
Wednesday trading saw shares in Facebook close at $45.04 (£28.52) after a three per cent rise in value.
It marks the highest valuation of stock since Facebook first started trading publicly, before a troubled first few months on the stock exchange saw shares plummet and Facebook lose half its value.
The firm is now valued at $106bn as stock prices in Facebook have risen more than 60 per cent since July.
"Having gone through what I think most people would characterise as an extremely turbulent first year as a public company, I can tell you I actually don't think it's that bad," said Facebook founder Mark Zuckerberg.
"In retrospect, I was too afraid of going public."
Launched from Zuckberberg's university bedroom in 2004, Facebook currently has more than one billion monthly users, with many businesses using the social media platform to advertise products and target new audiences.
Zuckerberg recently met with the head of Samsung's handset division, Shin Jong Kyun, to discuss a potential partnership with the Samsung Galaxy S4 smartphone producer in a bid to boost mobile advertising sales.
Computing advised that Facebook shares would be very likely to rise when they were at their lowest ebb back in November 2012.