Microsoft takes $6.2bn hit on aQuantive online ad acquisition

Charlee Gothard
clock • 1 min read

Value of ad firm reduced to almost nothing in five years

Microsoft has taken a $6.2bn (£3.95bn) hit on its acquisition of online advertising company aQuantive, after admitting that the company it bought for $6.3bn (£4.01bn) in August 2007 is no longer ge...

To continue reading this article...

Join Computing

  • Unlimited access to real-time news, analysis and opinion from the technology industry
  • Receive important and breaking news in our daily newsletter
  • Be the first to hear about our events and awards programmes
  • Join live member only interviews with IT leaders at the ‘IT Lounge’; your chance to ask your burning tech questions and have them answered
  • Access to the Computing Delta hub providing market intelligence and research
  • Receive our members-only newsletter with exclusive opinion pieces from senior IT Leaders

Join now

 

Already a Computing member?

Login

You may also like
Microsoft, Google and Snap report strong quarterly results, IBM and Intel less so

Finance and Reporting

Microsoft and Google see AI investments bearing fruit

clock 26 April 2024 • 4 min read
Big Tech's AI spending spree worries investors

Artificial Intelligence

Zuckerberg says building a leading AI system will take several years and require significant investment

clock 26 April 2024 • 3 min read
BlueVoyant chooses Leeds for new Security Operations Centre

Security

The new SOC will boost customer compliance with regulations like NIS2 and DORA

clock 25 April 2024 • 4 min read

More on Internet

Microsoft accused of illegally sourcing Google Chrome's data

Microsoft accused of illegally sourcing Google Chrome's data

Edge is playing up, again

Muskan Arora
clock 31 January 2024 • 1 min read
Russia further ramps up internet censorship

Russia further ramps up internet censorship

Federal agency plans to build database of location data

Penny Horwood
clock 19 January 2024 • 2 min read
Mozilla Review Checker to launch in November

Mozilla Review Checker to launch in November

Firefox users will be able to shop on key sites in the knowledge that product reviews have been checked for integrity

Penny Horwood
clock 11 October 2023 • 2 min read